## Who should register on itch.io? **itch.io** was originally created for independent video games but hosts a wide range of creative digital content. If you're buying something an account is optional, but recommended. ### I want to play games! Although registration isn't required, creating an account will give you the ability to create collections of your favourites and soon to be favourites. If you've bought anything on **itch.io** you can even link those purchases to your account to keep track of them. ### I'm a developer/creator! Great! **itch.io** is designed for creative types of all kinds to quickly distribute their work easily as possible. If you're selling your content you can start right away. An account also lets you submit games to the various game jams hosted on **itch.io**.
Keep tabs on how people are viewing your game with detailed analytics covering views, downloads and purchases. Want to run a promotion? Generate download keys to give people access to your game.